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About Us


Fragstore is not just an online store where you can buy brand eSports merchandise and apparel. We are a part of huge ESForce Holding (formerly Group), one of the world’s largest organizations that represents the interests of video games professionals and fans.

ESforce hosts world eSports championships, owns more than 180 online resources that ensure 80 per cent of live eSports broadcasts in Russia and the CIS as well as cover a significant part of the international eSports audience.

It owns the rights to provide media support to the world’s largest teams Natus Vincere and, which have won about 200 eSports championships. The list of ESforce’s accomplishments is infinitely long.

ESforce Holding opened our store in 2015. Today Fragstore is a part of the retail chain consisting of 11 websites. We work in the CIS and European markets and aim to conquer the American and Asian ones.

Fragstore is an official representative of the following eSports teams: NaVi,, SK Gaming. 

Fragstore official dealer

100% authenticity guaranteed

Our product range includes gaming devices, computer chairs, merchandise and apparel from the best brands. We sell only original products with manufacturer warranty.

There is a plastic card in the set confirming that each Na'Vi or product is legal and original. A promo code is written on the card, and you can get bonus points by activating it. They can be exchanged for special gifts

Our goals:

Make a dream of million eSports fans come true—let them get closer to their heroes
Provide high-quality merchandise necessary for every eSports player
Make our online store unique in terms of not only product range but also customer service